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Here is a sample; alter the names: Yoyodyne, Inc., hereby disclaims all copyright interest in the program `Gnomovision' (which makes passes at compilers) written by James Hacker. , 1 April 1989 Ty Coon, President of Vice This General Public License does not permit incorporating your program into proprietary programs. If your program is a subroutine library, you may consider it more useful to permit linking proprietary applications with the library. If this is what you want to do, use the GNU Lesser General Public License instead of this License. WRITTEN OFFER The source code for any program binaries or compressed scripts that are included with WordPress can be freely obtained at the following URL: https://wordpress.org/download/source/ Hyundai Motor вошла в пятерку самых дорогих автомобильных брендов в рейтинге Interbrand «Лучшие мировые бренды 2020»
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    Hyundai Motor вошла в пятерку самых дорогих автомобильных брендов в рейтинге Interbrand «Лучшие мировые бренды 2020»

    21 октября 2020

    • Стоимость бренда Hyundai за год выросла на 1% и составила 14,3 млрд долларов США, обеспечив Hyundai пятое место среди автомобильных брендов и 36-е место в общем зачете
    • Впервые с 2005 года Hyundai занимает пятое место среди автомобильных брендов и становится единственным автобрендом в этом году, чья стоимость увеличилась на фоне пандемии COVID-19
    • Укреплению бренда способствовали создание суббренда электромобилей IONIQ, инвестиции в развитие бренда и мобильности будущего, своевременный запуск новых каналов онлайн-продаж в ответ на запросы рынка, а также активная социальная деятельность

    Компания Hyundai Motor продолжает увеличивать стоимость бренда Hyundai и улучшать свои позиции среди других автопроизводителей согласно рейтингу «Лучшие мировые бренды 2020» по версии Interbrand. Стоимость бренда Hyundai Motor выросла на 1% по сравнению с прошлым годом и составила 14,3 млрд долларов США. В результате компания заняла пятое место среди мировых автопроизводителей и 36-е место в общем зачете, несмотря на спад рынка, вызванный пандемией COVID-19.

    Hyundai Motor остается в числе 40 лучших компаний мира по версии Interbrand шестой год подряд. В 2005 году она вошла в первую сотню компаний по стоимости бренда и с тех пор не покидает ее уже пятнадцать лет подряд.

    «Увеличение стоимости бренда Hyundai Motor объясняется значительным расширением бизнеса, связанного с мобильностью будущего, и постоянными инвестициями в развитие бренда, включая недавнюю премьеру суббренда электромобилей IONIQ, – отметил Майк Роча (Mike Rocha), директор по оценке мировых брендов в Interbrand. – Мы высоко оценили активный и превентивный подход компании к изменениям на рынке, а также ее стремление следовать стратегии устойчивого развития, воплощенные в развитии каналов онлайн-продаж, участии в социально-ориентированных инициативах и фактическом росте продаж электромобилей на аккумуляторных батареях и топливных элементах».

    Недавно Hyundai Motor подтвердила свою приверженность идее электрификации транспорта, представив суббренд электромобилей IONIQ. Под эгидой IONIQ компания планирует использовать свои передовые производственные ноу-хау в сфере электромобилей для создания трех новых моделей в ближайшие четыре года и других инновационных решений в будущем. Запуск линейки IONIQ в ответ на быстрорастущий рыночный спрос позволит Hyundai быстрее выйти в лидеры глобального рынка электромобилей.

    Инвестиции Hyundai Motor в развитие технологии водородных топливных элементов также помогли компании укрепить свои позиции в этом интенсивно меняющемся сегменте. Недавно компания поставила клиентам в Швейцарии первую партию из семи первых в мире серийных тяжелых грузовиков на топливных элементах. Всего в этом году на дороги Швейцарии выйдет 50 таких грузовиков. К 2021 году объем производства грузовиков на топливных элементах достигнет 2 000 единиц в год для поддержки экспансии в Европе, США и Китае на фоне растущего спроса на экологичный транспорт.

    Компания стремится решать актуальные проблемы городского транспорта и развивает инновационную концепцию новой мобильности в рамках своего бизнес-направления городского воздушного транспорта (UAM). Для создания имиджа первопроходца в индустрии мобильности будущего и укрепления конкурентоспособности в области робототехники, технологий автономного вождения и других инновационных сферах компания реализует различные научно-исследовательские программы совместно с лабораториями открытых инноваций во всем мире.

    «Мы адаптировались к быстро меняющимся рыночным условиям, чтобы стать лидером индустрии мобильности будущего. Мы также гибко реагировали на непредвиденные обстоятельства, включая пандемию, – сказал Чо Вонхон (Wonhong Cho), директор по маркетингу Hyundai Motor. – Масштабные инвестиции и конкурентоспособность в сфере технологий мобильности будущего помогут нам и дальше делать жизнь клиентов и всего человечества лучше, а также позволят сформировать имидж бренда, помогающего обрести счастье».

    Помимо прочего, Hyundai смогла приспособиться к ограничениям, вызванным пандемией COVID-19, за счет расширения каналов онлайн-продаж во всем мире. В частности, доступная в США и Индии функция «Click to Buy» пользуется большим спросом среди клиентов. На платформе «Click to Buy» в Индии бренд зафиксировал 1,5 млн виртуальных посетителей, 20 тыс. запросов о покупке и более 2 тыс. фактических покупок. В США платформу «Click to Buy» используют более 95% местных дилерских центров. Компания разрабатывает аналогичную платформу продаж и для Европы. 

    Кроме того, Hyundai Motor успешно реализовала ряд социально-ориентированных программ для клиентов во всем мире, испытывающих на себе последствия пандемии COVID-19. Компания передала свои автомобили для доставки предметов личной гигиены и перевозки пациентов и медицинских работников, а также предоставила различные финансовые льготы и привилегии для своих клиентов.

    Благодаря этим усилиям Hyundai Motor стала единственным автопроизводителем в рейтинге, чья стоимость в этом году увеличилась. В результате бренд поднялся на одну строчку вверх по сравнению с прошлым годом и оказался на пятом месте среди других глобальных автомобильных компаний.

    Международное консалтинговое агентство Interbrand проводит ежегодную оценку стоимости ведущих глобальных брендов и публикует рейтинг «Лучшие мировые бренды». Текущая стоимость каждого бренда определяется по результатам комплексной оценки его финансовой и маркетинговой деятельности, которая используется для расчета будущей выручки.

     

    Позиции автомобильных брендов в 2020 году в списке 100 лучших мировых брендов:

    Место Бренд Стоимость бренда
    (в 100 000 долл. США)    		   2020 2019
    По сравнению с 2019 годом Место в общем рейтинге Место в общем рейтинге Рейтинг среди автопроизводителей
    1 Toyota 515,95 -8% 7 7 1
    2 Mercedes-Benz 492,68 -3% 8 8 2
    3 BMW 397,56 -4% 11 11 3
    4 Honda 216,94 -11% 20 21 4
    5 Hyundai 142,95 1% 36 36 6
    6 Tesla 127,85 Н/Д 40 Н/Д Н/Д
    7 Ford 125,68 -12% 42 35 5
    8 Audi 124,28 -2% 44 42 8
    9 Volkswagen 122,67 -5% 55 41 7
    10 Porsche 113,01 -3% 59 52 9
    11 Nissan 105,53 -8% 59 52 10
    12 Ferrari 63,79 -1% 79 77 11
    13 Kia 58,30 -9% 86 78 12
    14 Land Rover 50,77 -13% 93 85 13
    15 Mini 49,65 -10% 95 90 14
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